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Search Engine Ranking Factors by SEOmoz

John Paul Grant — Tue, 25 Aug 2009 01:11:16 +0000

Yes it is that time of the year again! The annual Search Engine Factors for 2009 from SEOmoz have come out! Why the excitment? Because the data collected is from 72 leading experts in the industry!

Here is a sneak peak of their data, but I highly encourage you to go over there and take a look, regardless of if you are a newbie or a veteren:

Top 5 Ranking Factors:

Anchor Text From External Links: 73%
External Link Popularity: 71%
Diversity of Link Sources: 67%
Keyword Use in Title Tag: 66%
Trust Worthiness of Domain: 66%

Search Engine Ranking Factors by SEOmoz is a post from: eVenture

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Breadcrumb Display In Google SERP’s

John Paul Grant — Mon, 24 Aug 2009 02:00:31 +0000

Google appear to be testing their SERP’s (Search Engine Results Page’s) by adding a breadcrumb to each result.

For those of you that do not know what a breadcrumb is, it refers to a hierachical structure of a website which is used to allow visitors to navigate and locate their current position within the website.

You can see that this site uses breadcrumb above.

Many bloggers have noticed this sporadically occuring with Rob Hammond providing the image below:

Both Google & Bing have continuously mentioned that site architecture plays a crucial role in the a websites rankings. This looks to be further proof of this and will be interesting to see if this is implemented into the majority of results.

Breadcrumb Display In Google SERP’s is a post from: eVenture

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Location Aware Twitter

John Paul Grant — Sun, 23 Aug 2009 02:00:10 +0000

Twitter have just announced they are planning to implement a feature which allows for location awareness. This will be part of their new API, which will allow developers to add latitude and longitude to a tweet.

I have always been a little annoyed with twitter for its simplistic nature. I definitely realise the benefits it has, I have just always wanted it to add more features , and it now looks they are finally beginning to do this. They have also recently announced they will be adding functionality to the retweet feature.

Anyway I thought I might let everyone know this as it could play a role in local / location marketing in the future.

Location Aware Twitter is a post from: eVenture

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Google Caffeine: The New Google Search Engine

John Paul Grant — Wed, 19 Aug 2009 03:54:55 +0000

So Google has just announced a “secret project” they have been working on which has been dubbed the “next generation architecture for Google’s search engine. Their appears to be many improvements to the search engine, from crawling, indexing and ranking changes to general speed enhancements.

Unlike days past, Google are not simply implementing these changes into their existing algorithm, but rather are providing a developer preview version for webmasters, business owners and SEO professionals to freely test.

I have not been able to have a good play with this yet, but from what I have seen speed is definitely noticeable, however it could easily be a lot faster because of the lack of users using it???

Anyway I encourage everyone to go check it out now, and try to understand the differences between the old and the new. Like always any move Google makes could have a huge impact on your business, so best to be prepared!

Google Caffeine: The New Google Search Engine is a post from: eVenture

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