Want To Rank Higher In Google? Then Be Different!

Posted on 23. Oct, 2009 by John Paul Grant.

One of the biggest factors in Search Engine Optimisation (SEO) is differentiation. Yes thats right, just like traditional marketing! The reason for this is: Inbound Links … People are much more likely to link to content that is unique and different. The beauty about the internet is the ability to reach so many potential customers, [...]

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eVenture: Redesign

Posted on 25. Aug, 2009 by John Paul Grant.

For the majority of you viewing this on our website, you will have noticed we have had a redesign. For those of you viewing via the RSS feed than head over to www.eventure.com.au for a look at the new site. The change coinsides with the change in business name: from J Squared Web Solutions to [...]

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Search Engine Ranking Factors by SEOmoz

Posted on 25. Aug, 2009 by John Paul Grant.

Yes it is that time of the year again! The annual Search Engine Factors for 2009 from SEOmoz have come out! Why the excitment? Because the data collected is from 72 leading experts in the industry! Here is a sneak peak of their data, but I highly encourage you to go over there and take [...]

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Breadcrumb Display In Google SERP’s

Posted on 24. Aug, 2009 by John Paul Grant.

Google appear to be testing their SERP’s (Search Engine Results Page’s) by adding a breadcrumb to each result. For those of you that do not know what a breadcrumb is, it refers to a hierachical structure of a website which is used to allow visitors to navigate and locate their current position within the website. [...]

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Location Aware Twitter

Posted on 23. Aug, 2009 by John Paul Grant.

Twitter have just announced they are planning to implement a feature which allows for location awareness. This will be part of their new API, which will allow developers to add latitude and longitude to a tweet. I have always been a little annoyed with twitter for its simplistic nature. I definitely realise the benefits it [...]

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Content Optimisation Now More Important Than Ever

Posted on 22. Aug, 2009 by John Paul Grant.

I am regularly contacted by business owners wanting to get more traffic to their site, through higher keyword rankings, therefore leading to a greater number of sales. However I am beginning to notice a bit of a trend … the majority of the sites I am reviewing, have very little content! In a previous post [...]

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You Want Your Web Business To Succeed? Than Stop Being A Perfectionist!

Posted on 21. Aug, 2009 by John Paul Grant.

I recently read a blog post on Quick Sprout, by Neil Patel titled 8 Ways to Improve Your Web-Based Business .. the post made many good points, but their was one inparticular that really struck a cord with me and that was … Perfection Doesn’t Exist Now the reason this caught my attention was because [...]

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Google Caffeine: The New Google Search Engine

Posted on 19. Aug, 2009 by John Paul Grant.

So Google has just announced a “secret project” they have been working on which has been dubbed the “next generation architecture for Google’s search engine. Their appears to be many improvements to the search engine, from crawling, indexing and ranking changes to general speed enhancements. Unlike days past, Google are not simply implementing these changes [...]

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